marketing

Marketing Trends

7 Marketing Trends for 2021

The Most Important Marketing Trends for 2021 Among the trends that analysts point to for marketing next year, the central theme is human interconnectedness. It is certainly something that businesses should continue to refine in their points of contact with the consumer. 7 Marketing Trends for 2021 • The new Global Marketing Trends 2021 report…
social platform

Lighting the Tunnel for Consumers: How to Lead Through Change

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Social Platforms: Changes are Around the Corner Radical changes are coming in the landscape of social platforms. How to prepare to survive and grow? Lighting the Tunnel for Consumers: How to Lead Through Change • That was the overarching theme of a recent roundtable of APAC marketing leaders hosted by The Drum and Salesforce. •…
digital content

Opportunity to Explore in Marketing for the Post COVID-19 World

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Opportunity to Explore in Marketing for the Post COVID-19 World The pandemic has accelerated many cchanges that were already underway in the field of marketing and communication. Among them is the increasing importance of integrating content of interest to the brand and the audience. Brand Integrated Content on Digital Media: an Untapped Opportunity for Marketers…
influencers

What Influencers Want from Their Advertising Partners

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The Relationship of Influencers with Advertisers The new normal is also impacting the world of marketing through “influencers”. See here how this change is reflected in their relationships with the advertisers who hire them. What Influencers Want from Their Advertising Partners • This renaissance has meant consumers are stepping back — asking themselves what is…
content marketing

Content Marketing in Times of Disruption

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The Opportunities of Content Marketing in Uncertain Times The COVID-19 Pandemic has brought enormous challenges to those of us who work in communications and marketing. However, there are lessons and opportunities that emerge to face the situation and move forward in a future that is going to be very different. These are some of the…
Marketing campaigns

Fifty-Four Percent of Consumers Open Product-Oriented Email

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The Impact of Email Marketing Campaigns Marketing campaigns through email are an important tool for brands, especially in this time when the consumer is at home. We share the results of a survey about it. 54 Percent of Consumers Open Product-Oriented Email • SparkPost, the world’s largest email delivery and analytics engine that delivers nearly…
generación z

Learn What Gen Z Expects From Brands Post-Pandemic

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What Gen Z Expects From Brands Post-Pandemic The effects of COVID-19 are bringing to light some trends that will mark “normalcy” in terms of marketing and other industries. The so-called Generation Z begins to set the tone. We share some of the insights we’ve learned about what that means. Learn What Gen Z Expects From…
social platforms

YouTube vs Instagram vs TikTok

Not all Social Networks Are the Same Not all social platforms are the same. Perhaps it goes without saying. However, is it something we always keep in mind when segmenting our content strategies and our marketing efforts? Today we share some notes about it. YouTube vs Instagram vs TikTok: Where Brands Should Put Their Money…
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