What is Marketing Technology or Martech? Exploring the Marketers Scope

• The technology is majorly utilized in the sphere of digital marketing but is also used in optimizing marketing efforts across various marketing channels.
• MarTech or marketing technology helps marketers in easily streamlining and scaling marketing activities.
• When a marketing team uses a group of marketing technologies, then this group of marketing technologies is known as the marketing technology stack or martech stack.

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