The Most Important Marketing Trends for 2021
Among the trends that analysts point to for marketing next year, the central theme is human interconnectedness. It is certainly something that businesses should continue to refine in their points of contact with the consumer.
7 Marketing Trends for 2021
• The new Global Marketing Trends 2021 report from Deloitte Insights is based on two surveys: the first, of almost 2,500 adult consumers in selected countries in North America, Europe, the Middle East and Asia; the second, of over 400 C-suite executives, including CMOs, from U. S. global companies.
• The main headlines: the interconnection of trust and loyalty, and the importance of brands being able to pivot fast.
• Human connections: Making authentic connections is now more important than speed-to-market or efficiency. “It’s the choice between taking a cheaper flight or a safer one; buying clothing with the fastest delivery or from the supplier with the most ethically designed supply chain.”
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