Post-Pandemic Trends in Marketing and Communications

The coronavirus pandemic has come to accelerate many of the changing trends in marketing and communications. This is a look at the strategies that the experts identify.

How Online Marketing Strategies Have Evolved

• The way that online brands market their products is constantly changing, and the methods used at the start of a new decade are fairly far removed from more modern ways to market.
• While businesses have typically utilized TV, magazine, and billboard advertising, online strategies are becoming much more prevalent.
• Looking at the leisure and entertainment industry that are making investments in new media to put their brand in front of prospective customers, we analyzed the effectiveness of each strategy.

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