The key to focus the message of a brand in the digital environment is to know its consumer. Platforms like Amazon, where users make millions of transactions every day, offer an ocean of useful data.
How to Leverage Your 2021 Influencer Marketing on Amazon
• Amazon accounts for about half of all e-commerce sales, and there is no doubt that it is the center of e-commerce.
• With thousands of sellers listed on the platform, it can be difficult to see products by the right buyers.
• According to Marketplace Pulse (2021), Amazon 9.7 million sellers worldwide, of which 1.9 million are actively selling in the market.
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