advertising

advertising

The Kindness Economy Vs Facebook’s Outrage Ad Model

Programmatic Advertising The model of programmatic advertising on social media – that is, the system in which the decisions of which ads each user sees are made by machines following complex algorithms – ensures precision so that advertisers make the most of their advertising budgets. However, the political context of recent months has brought out…
redefine facebook privacy

Opinion: Why Facebook Should Try To Redefine Privacy, Not The Other Way Around

The New Vision of Privacy for Facebook The founder of Facebook introduced a new vision for the platform (and for social networks in general) focusing on–wait for it–privacy. The skepticism about the proposal became immediately palpable, and Zuckerberg himself anticipated it in his text, as something that would be a natural reaction to the scandals…
Menu