The Upcoming Changes in Digital Marketing

Many changes are coming to digital marketing and advertising mechanisms in response to consumer privacy regulations that are being adopted in many parts of the world. We share some predictions from analysts.

Three Predictions for Marketing Analytics In 2021

• It means marketers won’t be able to fully track people’s online journeys and analysts will need another method by which to establish how online comms affect sales.
• With money in the bank and big ambitions for 2021, many will take their first steps into untrackable advertising like TV and out-of-home.
• The kind of market mix modelling that’s evolved for evaluating TV campaigns for bricks and mortar brands isn’t an exact fit for digital-first brands.

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