Understanding the Influence Economy


Understanding the Influence Economy

The Economics of Influence

With consumers at home and attached to their mobiles and computers, email marketing has seen a good phase in recent months. This is shown by this study that we share today.

Why the Pandemic Is a Good Time for Advertisers

• To understand the influence economy, we must start by understanding the nature of influence.
• We take in information from many sources, yet only some truly move us – and most don’t.
• Mass channels like TV, newspaper, and even paid social advertising may hold our attention, but they do not hold our trust.

Read more here: https://bit.ly/329qAyg

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