social platforms

How TikTok’s Uncertain Future and COVID-19 Are Transforming Influencer Marketing

Social Platforms in the Loop Social platforms are in the crosshairs of politicians, governments and the general public because of questions about the proliferation of disinformation campaigns, the way they influence electoral processes and even security issues. This will undoubtedly have a major impact on the future of influence marketing. How TikTok’s Uncertain Future and…

What Influencers Want from Their Advertising Partners

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The Relationship of Influencers with Advertisers The new normal is also impacting the world of marketing through “influencers”. See here how this change is reflected in their relationships with the advertisers who hire them. What Influencers Want from Their Advertising Partners • This renaissance has meant consumers are stepping back — asking themselves what is…