Youtube’s New Functionality is Redefining Online Sales

The border between e-content and e-commerce is getting narrower. A new YouTube functionality joins this front.

How Youtube’s New Direct-Selling Feature May Impact Merchants

A new feature unveiled on YouTube may change the way merchants and influencers engage with viewers in the digital space.
The new service allows content creators to highlight and sell certain products from their videos by adding a shopping bag icon on the screen.
Instagram, Facebook, and WhatsApp added social shopping features a few years ago to varying degrees of success, and Google began adding shopping ads under YouTube videos in 2015.

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