Youtube’s New Functionality is Redefining Online Sales

The border between e-content and e-commerce is getting narrower. A new YouTube functionality joins this front.

How Youtube’s New Direct-Selling Feature May Impact Merchants

• A new feature unveiled on YouTube may change the way merchants and influencers engage with viewers in the digital space.
• The new service allows content creators to highlight and sell certain products from their videos by adding a shopping bag icon on the screen.
• Instagram, Facebook, and WhatsApp added social shopping features a few years ago to varying degrees of success, and Google began adding shopping ads under YouTube videos in 2015.

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