The Relationship of Influencers with Advertisers

The new normal is also impacting the world of marketing through “influencers”. See here how this change is reflected in their relationships with the advertisers who hire them.

What Influencers Want from Their Advertising Partners

• This renaissance has meant consumers are stepping back — asking themselves what is truly important in life.
• That sentiment is forcing influencers and advertisers to rethink their approach, too.
• Not much has been written on what influencers want to see from their advertising partners, until now.

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