brands

content marketing

How Google’s Findings on Purchase Behavior Impact the Future of Content Marketing

The Complex Purchase Behavior of Consumers The cycles of the consumer’s purchase behaviors have become more complex. The consumer has in his hands multiple tools to make decisions. That is why content marketing becomes increasingly important for the construction of the brand image. How Google’s Findings on Purchase Behavior Impact the Future of Content Marketing…
digital content

Opportunity to Explore in Marketing for the Post COVID-19 World

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Opportunity to Explore in Marketing for the Post COVID-19 World The pandemic has accelerated many cchanges that were already underway in the field of marketing and communication. Among them is the increasing importance of integrating content of interest to the brand and the audience. Brand Integrated Content on Digital Media: an Untapped Opportunity for Marketers…
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