How Google’s Findings on Purchase Behavior Impact the Future of Content Marketing
turned_in_notbrands, construction of the brand image, consumer purchase consideration, content marketing
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The Complex Purchase Behavior of Consumers The cycles of the consumer’s purchase behaviors have become more complex. The consumer has in his hands multiple tools to make decisions. That is why content marketing becomes increasingly important for the construction of the brand image. How Google’s Findings on Purchase Behavior Impact the Future of Content Marketing…