Opportunity to Explore in Marketing for the Post COVID-19 World
The pandemic has accelerated many cchanges that were already underway in the field of marketing and communication. Among them is the increasing importance of integrating content of interest to the brand and the audience.
Brand Integrated Content on Digital Media: an Untapped Opportunity for Marketers in the Post COVID World
• At a time when social distancing continues to be practiced, traditional touchpoints such as print, ATL, and outdoor, on-ground promotional activities need to be transitioned to mobile and digital forms/mediums of marketing.
• Given that the efficacy of traditional mode of advertising is declining brands need to explore new ways to ensure their brand message is communicated to the target audience.
• In this form of marketing, digital content producers work with advertisers to integrate their brand, messaging, product in the thematic content to drive organic viewership, generate traffic, and brand consideration.
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