Social Media

Digital Marketing 2021

Three Predictions for Marketing Analytics In 2021

The Upcoming Changes in Digital Marketing Many changes are coming to digital marketing and advertising mechanisms in response to consumer privacy regulations that are being adopted in many parts of the world. We share some predictions from analysts. Three Predictions for Marketing Analytics In 2021 • It means marketers won’t be able to fully track…
marketing

How Online Marketing Strategies Have Evolved

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Post-Pandemic Trends in Marketing and Communications The coronavirus pandemic has come to accelerate many of the changing trends in marketing and communications. This is a look at the strategies that the experts identify. How Online Marketing Strategies Have Evolved • The way that online brands market their products is constantly changing, and the methods used…
social media

25 Predictions for Social Media Marketing in 2021

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A Look Into Social Media Marketing in 2021 Social media has had a difficult year. The pandemic, the economic situation and different political situations, especially those related to the elections in the USA, have the largest companies in this sector in the sights of public opinion and governments. We share some possible scenarios in this…
technology

The Social Dilemma: Every Click You Make, Every Stroke You Take, Big Tech Is Watching You

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The Impact of Your Clicks How do you set up technology companies in all the actions that are taking place online? It is important to understand where these stones are, so that they can be used and all about, how you can handle them. The Social Dilemma: Every Click You Make, Every Stroke You Take,…
customer journey

Smoothing Out the Customer Journey

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From a Consumer to a Customer of the Brand With the growing importance of E-commerce, businesses face a difficult task: to understand and facilitate the multiple avenues that the potential consumer can take to become a customer of the brand. We explore some of these strategies. Smoothing Out the Customer Journey • In light of…
Pandemic Strategy

Pandemic Strategy: How Global Industrial Adds Value for Buyers

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Pandemic Strategy: How Global Industrial Adds Value for Buyers Business owners must not only protect the health and safety of their employees in the workplace, but they must also continue to support their customers as they position their businesses to grow and prosper in today’s environment. Read more here: https://bit.ly/34brStk
content marketing

How Google’s Findings on Purchase Behavior Impact the Future of Content Marketing

The Complex Purchase Behavior of Consumers The cycles of the consumer’s purchase behaviors have become more complex. The consumer has in his hands multiple tools to make decisions. That is why content marketing becomes increasingly important for the construction of the brand image. How Google’s Findings on Purchase Behavior Impact the Future of Content Marketing…
social platform

Lighting the Tunnel for Consumers: How to Lead Through Change

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Social Platforms: Changes are Around the Corner Radical changes are coming in the landscape of social platforms. How to prepare to survive and grow? Lighting the Tunnel for Consumers: How to Lead Through Change • That was the overarching theme of a recent roundtable of APAC marketing leaders hosted by The Drum and Salesforce. •…
podcast

Podcasts Can Make or Break a Brand

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Do You Want to Do a Podast to Grow Your Business? Many think they should start a podcast to grow their business or professional image. However, before launching a venture like that, you have to consider that it is not just about recording and publishing an interesting conversation. There are many more things to worry…
digital content

Opportunity to Explore in Marketing for the Post COVID-19 World

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Opportunity to Explore in Marketing for the Post COVID-19 World The pandemic has accelerated many cchanges that were already underway in the field of marketing and communication. Among them is the increasing importance of integrating content of interest to the brand and the audience. Brand Integrated Content on Digital Media: an Untapped Opportunity for Marketers…
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