Social Media

Pandemic Strategy

Pandemic Strategy: How Global Industrial Adds Value for Buyers

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Pandemic Strategy: How Global Industrial Adds Value for Buyers Business owners must not only protect the health and safety of their employees in the workplace, but they must also continue to support their customers as they position their businesses to grow and prosper in today’s environment. Read more here: https://bit.ly/34brStk
content marketing

How Google’s Findings on Purchase Behavior Impact the Future of Content Marketing

The Complex Purchase Behavior of Consumers The cycles of the consumer’s purchase behaviors have become more complex. The consumer has in his hands multiple tools to make decisions. That is why content marketing becomes increasingly important for the construction of the brand image. How Google’s Findings on Purchase Behavior Impact the Future of Content Marketing…
social platform

Lighting the Tunnel for Consumers: How to Lead Through Change

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Social Platforms: Changes are Around the Corner Radical changes are coming in the landscape of social platforms. How to prepare to survive and grow? Lighting the Tunnel for Consumers: How to Lead Through Change • That was the overarching theme of a recent roundtable of APAC marketing leaders hosted by The Drum and Salesforce. •…
podcast

Podcasts Can Make or Break a Brand

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Do You Want to Do a Podast to Grow Your Business? Many think they should start a podcast to grow their business or professional image. However, before launching a venture like that, you have to consider that it is not just about recording and publishing an interesting conversation. There are many more things to worry…
digital content

Opportunity to Explore in Marketing for the Post COVID-19 World

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Opportunity to Explore in Marketing for the Post COVID-19 World The pandemic has accelerated many cchanges that were already underway in the field of marketing and communication. Among them is the increasing importance of integrating content of interest to the brand and the audience. Brand Integrated Content on Digital Media: an Untapped Opportunity for Marketers…
influencers

What Influencers Want from Their Advertising Partners

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The Relationship of Influencers with Advertisers The new normal is also impacting the world of marketing through “influencers”. See here how this change is reflected in their relationships with the advertisers who hire them. What Influencers Want from Their Advertising Partners • This renaissance has meant consumers are stepping back — asking themselves what is…
marketing strategies

Nine Pandemic Marketing Strategy Ideas to Boost Small Businesses

Lessons From the Pandemic The pandemic has tested our ability to adapt and grow in new circumstances. These lessons will be valid even after this stage has passed. Check out some expert opinions. 9 COVID Marketing Strategy Ideas to Boost Small Business • How can small businesses attract new customers during the pandemic? • Nine…
alternative to paid ads

Why Consumers Want Brand Communities, Not More Ads

The new strategies of brands to tell their stories The interconnected consumer communicates with a brand in the same way that he communicates with his contact circles. This means that brands have to adopt new strategies when telling their stories: speak in a more human way. Why Consumers Want Brand Communities, Not More Ads •…
Digital Marketing

Why Social Networking and Digital Marketing are Effective Platforms for Promoting and Advancing Businesses

Social Networks: The Ideal Channel to Promote and Encourage Business Underlining the importance of communications on social media and other digital platforms may seem redundant in this age, but it is something that must be deeply understood. That is, not doing it simply because it is new, or what everyone else is doing. It is…
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