NHL Looks to TikTok to Capitalize on Heated Rivalry and Olympics as It Grows Beyond U.S. and Canada

• The league is leveraging a successful TikTok operation to expand in Europe, recruit casual fans, and reinforce the value of its media rights.
• The National Hockey League is turning toward TikTok as it works to recruit more fans and expand ice hockey’s footprint in markets beyond the United States and Canada.
• The combination of a hit streaming show and a recent Winter Olympics has brought a larger and more engaged fanbase — quite the hockey assist.

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Apple’s next CEO must define Apple’s future as ferociously as he defends its past

• Apple’s new leadership indicates a shift in priority from “wow factor” to steady operational excellence.
• What is the future for a $4 trillion hardware company in the AI era? Experts break down where things are headed.
• Apple cannot watch the AI era from the sidelines as this 4th Industrial Revolution

Read more here: https://shorturl.at/NAjl5

How AI Can Turn Social Media Marketing into a Measurable Growth Engine

• Viral Nation’s Joe Gagliese on the key to improved creator discovery, performance measurement, and the human element behind it all
• How is AI reshaping the underlying infrastructure of social—not just the tools that teams use?

Read more here: https://shorturl.at/XgHsO