Nike and Adidas Take Their Rivalry to the World Cup. Who Will Win?

• The athletic apparel giants are both at a crossroads, and their campaign centerpieces play up soccer bona fides alongside the sport’s stars and other pop culture icons.
• On the list of the greatest rivalries in soccer that could play out at the World Cup, there are Argentina versus Brazil, England versus Germany, United States versus Mexico… and Nike versus Adidas.
• While both campaigns speak to the joy and freedom of play on the pitch, they demonstrate how each brand plays differently in marketing.

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People Are Flooding AI Chatbots With Health Questions. Microsoft Is Teaming Up With Mayo Clinic To Help

• People have been seeking out health information online since the dawn of the internet.
• And now, tens of millions of people are turning to artificial intelligence for questions they once asked “Dr. Google.”
• But the large language models behind most mainstream AI chatbots are trained on a wide variety of content — including huge swaths of the internet — meaning the advice can be iffy and occasionally dangerous.

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Inside Google’s AI Training for Teachers

• The technology giant flew 70 educators to its California headquarters to learn about its AI products — and how to persuade skeptical colleagues to use them.
• Sitting in an atrium on Google’s campus, a group of K-12 educators imagined the worst response they could receive when they tried to persuade their colleagues to use artificial intelligence.

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