Why Consumers Want Brand Communities, Not More Ads

alternative to paid ads

Why Consumers Want Brand Communities, Not More Ads

The New Strategies of Brands to Tell Their Stories

The interconnected consumer communicates with a brand in the same way that he communicates with his contact circles. This means that brands have to adopt new strategies when telling their stories: speak in a more human way.

Why Consumers Want Brand Communities, Not More Ads

• A decade ago, brands began leveraging social media influencers to reach consumers and build more authentic marketing programs as an alternative to paid ads.
• Today, we’re seeing brands expand their circle of influence, reduce their dependencies on any one social platform like Facebook or YouTube, and experiment with emerging channels such as TikTok.
• As a generation that’s grown up in the digital age, Gen Zers are not afraid to voice their love or distaste for brands both on and offline.
• By putting people at the heart of brand stories, focusing more on human-centered experiences, and inviting communities to participate with brands, brands can build communities that thrive — boosting brand love, driving sales, and fueling organic growth.

Read more here: https://bit.ly/2Q2qd1j

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