The Importance of Automation Through Artificial Intelligence

Automation, that is, decision-making and process management by computers following complex mathematical calculations, is present in our daily lives even if we do not realize it. It is important for brands to know how to incorporate artificial intelligence into their marketing efforts.

Why Artificial Intelligence Is a Game-Changer for Your Post-Pandemic Marketing

• When the pandemic first hit, businesses of all sizes scrambled to figure out how to both attract new customers in a virtual environment and create a digital shopping experience to meet their evolving expectations.
• As pandemic-related challenges extend into a second year, the need to engage and retain customers remains vital for business leaders.
• The barriers to using automation and AI have come down significantly in recent years, making it easier for them to efficiently understand what their customer wants, predict purchasing interests and make decisions grounded in data.

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