Google’s New Tool

Algorithms are increasingly understanding how they can personalize the information in which an individual may be interested. With its pros and cons, this impacts not only what we see on social media or in advertising, but also in search results.

What Is Google Discover and What Does It Mean for SEO?

• Google Discover also brings new opportunities for search marketers who can reach a wider audience of users who would never actively find them on Google Search.
• Google Discover is Google’s latest effort to build a personalized content discovery platform for users.
• This breaks away from the search engine format where users actively type in a query and receive a list of relevant results.

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