What Brands Are Doing to Boost Email Deliverability

Email marketing

What Brands Are Doing to Boost Email Deliverability

The Door is Opened for Email Marketing

With consumers at home and attached to their mobiles and computers, email marketing has seen a good phase in recent months. This is shown by this study that we share today.

Inroads Into the Inbox: What Brands Are Doing to Boost Email Deliverability

Email data accuracy has improved this year, with only 13.7% of brands complaining of a high level of inaccurate data, down from 15.7% in 2019, according to Retail Reality – the Journey to the Inbox, a study by Validity and the Data & Marketing Association (DMA), presented during a webinar this week.

Email deliverability is regarded as vital by 87% of brands using email, with 17% citing it as the top factor in their campaigns, 38% citing it as important and 31% citing it as middling.

• Data quality is No. 1, with 45% saying it has significant impact, and 48% claiming it has some impact.

Read more here: https://bit.ly/2AvqOo4

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