Technology Changes the Catwalks
Marketing in the Fashion Industry: Communicating Fashion Is Ancient History
• Fashion industry companies, whether luxury or fast fashion, are using a mix of physical reality and virtual reality to provide their target audiences with a cutting-edge shopping experience.
• Even before today’s consumer society and the world of magazines, fashion shows, or Instagram, the economic and social system of what we call “fashion” found a way to use the available media to reach those who had the resources to buy ready-made clothing.
• The trend that unites them is the one that continues to inform even the most evolved marketing strategies: the attempt to decipher the signals in order to reach consumers in the most rapid and precise way, the origins of future customer-centric strategies.
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