The world of fashion has changed with technology and with it marketing strategies. Today we talk about the trends in this sector and why experts say that the world of social influence is an ecosystem that feeds itself.

Marketing in the Fashion Industry: Communicating Fashion Is Ancient History

• Fashion industry companies, whether luxury or fast fashion, are using a mix of physical reality and virtual reality to provide their target audiences with a cutting-edge shopping experience.
• Even before today’s consumer society and the world of magazines, fashion shows, or Instagram, the economic and social system of what we call “fashion” found a way to use the available media to reach those who had the resources to buy ready-made clothing.
• The trend that unites them is the one that continues to inform even the most evolved marketing strategies: the attempt to decipher the signals in order to reach consumers in the most rapid and precise way, the origins of future customer-centric strategies.