What Gen Z Expects From Brands Post-Pandemic
The effects of COVID-19 are bringing to light some trends that will mark “normalcy” in terms of marketing and other industries. The so-called Generation Z begins to set the tone. We share some of the insights we’ve learned about what that means.
Learn What Gen Z Expects From Brands Post-Pandemic
•• Based on Brainly’s knowledge base, let me share with you what I’ve learned about marketing to Gen Z and where we see the marketing trend lines heading post-pandemic.
• MOBILE CARRIES THE CONVERSATION WITH GEN Z. Continuing the trend of recent years, mobile platforms will dominate Gen Z media consumption.
• When surveyed by Brainly, nearly 35 percent of Gen Z consumers identified social media platforms such as Snapchat (50.3 percent), Instagram (59 percent), and YouTube (42 percent) to be a great escape for mental health expression during the pandemic.
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