Immediate Results Aren’t Everything — Here’s Why Playing the Long Game in Marketing Is Worth It

marketing strategy• Building a solid and effective marketing strategy means thinking about the present and the future.
• Getting instant gratification and immediate results from your marketing efforts is rare
• The importance of investing time and effort in marketing activities with a longer-term payoff

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Microsoft Rolls Out New AI Tool That Generates Instant Banner Ads

Microsoft is launching a new AI-powered solution that automatically generates banner ads in seconds.
MicrosoftRetail Media Creative Studio will be available in preview within the Microsoft retail media platform later this month.
• It generates banner ads in seconds using a product’s URL, then uses AI algorithms for in-flight optimization.

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How To Set SMART 2024 Goals

SMART 2024 Goals• January is a time for new beginnings and new goals.
• Roughly one-third of Americans set at least one goal or New Year’s resolution.
• So, what makes a good goal or resolution?

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