What does the concept of “glocal” mean? It’s something brands have to pay attention to.
How Glocal Content Marketing Helps International Brands Stay Local
• No, that’s not a typo – “glocal” is a sophisticated combination of global and local influence fueled by modern localization technology and strategic international marketing implementation.
• While many consumers viewed international brands as synonymous with quality, local brands remained in higher demand.
• The strategy means products are created globally but customized to suit each unique market.
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