Post-Pandemic Important Lessons for New Strategies
The pandemic has left important lessons for businesses and these point to the importance of maintaining a more direct relationship with the consumer. Let’s see how this translates into marketing strategies for 2021.
Food for Thought: How Marketers Need to Approach 2021
â€¢ CMO asks four marketing leaders about where we go from here and what can be expect now thatâ€™s itâ€™s 2021 and whether we continue to operate in short timelines or get backer to longer term planning.
â€¢ 2020 highlighted the importance of customer experience and the need to have a deep understanding of what really matters to your customers.
â€¢ Just when things got tricky for us all, it was amazing to see brands shift their thinking from â€˜how can I sell more,â€™ back to â€˜how can I help?
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