Post-Pandemic Important Lessons for New Strategies

The pandemic has left important lessons for businesses and these point to the importance of maintaining a more direct relationship with the consumer. Let’s see how this translates into marketing strategies for 2021.

Food for Thought: How Marketers Need to Approach 2021

• CMO asks four marketing leaders about where we go from here and what can be expect now that’s it’s 2021 and whether we continue to operate in short timelines or get backer to longer term planning.
• 2020 highlighted the importance of customer experience and the need to have a deep understanding of what really matters to your customers.
• Just when things got tricky for us all, it was amazing to see brands shift their thinking from ‘how can I sell more,’ back to ‘how can I help?

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