The Impact of Email Marketing Campaigns

Marketing campaigns through email are an important tool for brands, especially in this time when the consumer is at home. We share the results of a survey about it.

54 Percent of Consumers Open Product-Oriented Email

• SparkPost, the world’s largest email delivery and analytics engine that delivers nearly 40 percent of the world’s email, published the results of a consumer survey co-developed with leading global survey software company SurveyMonkey.
• The survey captures how retail consumers feel about marketing communications from their favorite retail brands – what marketing activity promotes consumer engagement and digital purchases, and what brands are doing that drive consumer’s away.
• The survey analyzed data from 1,124 consumer research responses and measured it against SparkPost’s 1.5 million consumer recipient email activity data and performance panel.

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