The pandemic has caused many consumers to start increasing their digital activities, not only for remote work but also for shopping and entertainment. Many of these trends are here to stay and are changing digital marketing forever.
Did Covid-19 Change Digital Marketing Forever?
• How have these changes influenced the way in which digital advertisers and marketers are optimizing campaigns and strategies?
• While the Covid19 pandemic enforced lockdowns forced organizations to meet evolving customer preferences and needs with a digital-first approach, these changing customer trends also influenced how marketing and advertising plans and budgets started shaping up.
• This also led to changes in how consumers wanted to interact with brands because of their own changing content consumption preferences.
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