Audio Marketing

Besides in “Quinto Poder”, now you can also listen to me in the ”Nuevo Pod”’ that I present in ”El Nuevo Herald”. Podcasts have become a new communication weapon as their popularity grows as well as that of the multiple intelligent platforms for listening to audio such as those of Google and Amazon. We tell you why you should include them in your marketing plans.

Why Brands Should Consider Audio Marketing as Consumers Settle into Life at Home

• While consumers are settling into their new routines of life at home, consumption habits are shifting dramatically across digital mediums.
• In its place, consumers are turning to mobile now more than ever to stay connected and informed through social media, radio, and podcasts.
• Contrary to typical podcast listening trends, a majority of podcast listening is now occurring throughout the day instead of primarily during commuting hours.

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