medios digitales Archives - Hiram Enriquez

Is It the End of Mass Communication?

November 17, 2017

It is as difficult to get rid of old customs as of comfortable clothing, even if it is old. At least there are T-shirts of which I have to be separated almost by force. However, at some point, I have to accept that they have already fulfilled their purpose and have been overcome by new…

Amazon Launches a New Social Platform…and it Needs Content

July 21, 2017

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amazon spark, e-commerce

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Amazon has launched a new social platform. It is called “Spark” and is directly focused on e-commerce, but tangentially has brought to light the importance of editorial content in the new reality of marketing and advertising. Is no secret that in the digital economy, consumers only tolerate are much more interested in receiving information about…

Content Creation for Branding

May 4, 2017

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To create meaningful content, we must ask ourselves: What does our company say about us? Content creation generates conversation. A good strategy is to create content as if you were having a conversation with your audience.