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Google Discover

What is Google Discover and What Does It Mean for SEO?

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Google’s New Tool Algorithms are increasingly understanding how they can personalize the information in which an individual may be interested. With its pros and cons, this impacts not only what we see on social media or in advertising, but also in search results. What Is Google Discover and What Does It Mean for SEO? •…
Marketing Trends

7 Marketing Trends for 2021

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The Most Important Marketing Trends for 2021 Among the trends that analysts point to for marketing next year, the central theme is human interconnectedness. It is certainly something that businesses should continue to refine in their points of contact with the consumer. 7 Marketing Trends for 2021 • The new Global Marketing Trends 2021 report…
Pandemic Strategy

Pandemic Strategy: How Global Industrial Adds Value for Buyers

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Pandemic Strategy: How Global Industrial Adds Value for Buyers Business owners must not only protect the health and safety of their employees in the workplace, but they must also continue to support their customers as they position their businesses to grow and prosper in today’s environment. Read more here: https://bit.ly/34brStk
content marketing

How Google’s Findings on Purchase Behavior Impact the Future of Content Marketing

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The Complex Purchase Behavior of Consumers The cycles of the consumer’s purchase behaviors have become more complex. The consumer has in his hands multiple tools to make decisions. That is why content marketing becomes increasingly important for the construction of the brand image. How Google’s Findings on Purchase Behavior Impact the Future of Content Marketing…
social platform

Lighting the Tunnel for Consumers: How to Lead Through Change

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Social Platforms: Changes are Around the Corner Radical changes are coming in the landscape of social platforms. How to prepare to survive and grow? Lighting the Tunnel for Consumers: How to Lead Through Change • That was the overarching theme of a recent roundtable of APAC marketing leaders hosted by The Drum and Salesforce. •…
social platforms

How TikTok’s Uncertain Future and COVID-19 Are Transforming Influencer Marketing

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Social Platforms in the Loop Social platforms are in the crosshairs of politicians, governments and the general public because of questions about the proliferation of disinformation campaigns, the way they influence electoral processes and even security issues. This will undoubtedly have a major impact on the future of influence marketing. How TikTok’s Uncertain Future and…
marketing budget

Unlock the Magic in Your Marketing Budget

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Tips to Effectively Allocate Your Marketing Budget Businesses, especially small and medium-sized businesses, sometimes have to do wonders to effectively allocate their marketing budget. The key to success is knowing your consumer, who is your audience. Unlock the Magic in Your Marketing Budget • Here are seven simple tips for mastering your marketing budget for…
podcast

Podcasts Can Make or Break a Brand

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Do You Want to Do a Podast to Grow Your Business? Many think they should start a podcast to grow their business or professional image. However, before launching a venture like that, you have to consider that it is not just about recording and publishing an interesting conversation. There are many more things to worry…
digital content

Opportunity to Explore in Marketing for the Post COVID-19 World

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Opportunity to Explore in Marketing for the Post COVID-19 World The pandemic has accelerated many cchanges that were already underway in the field of marketing and communication. Among them is the increasing importance of integrating content of interest to the brand and the audience. Brand Integrated Content on Digital Media: an Untapped Opportunity for Marketers…
influencers

What Influencers Want from Their Advertising Partners

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The Relationship of Influencers with Advertisers The new normal is also impacting the world of marketing through “influencers”. See here how this change is reflected in their relationships with the advertisers who hire them. What Influencers Want from Their Advertising Partners • This renaissance has meant consumers are stepping back — asking themselves what is…
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