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Digital Marketing 2021

Three Predictions for Marketing Analytics In 2021

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The Upcoming Changes in Digital Marketing Many changes are coming to digital marketing and advertising mechanisms in response to consumer privacy regulations that are being adopted in many parts of the world. We share some predictions from analysts. Three Predictions for Marketing Analytics In 2021 • It means marketers won’t be able to fully track…
marketing

How Online Marketing Strategies Have Evolved

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Post-Pandemic Trends in Marketing and Communications The coronavirus pandemic has come to accelerate many of the changing trends in marketing and communications. This is a look at the strategies that the experts identify. How Online Marketing Strategies Have Evolved • The way that online brands market their products is constantly changing, and the methods used…
social media

25 Predictions for Social Media Marketing in 2021

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A Look Into Social Media Marketing in 2021 Social media has had a difficult year. The pandemic, the economic situation and different political situations, especially those related to the elections in the USA, have the largest companies in this sector in the sights of public opinion and governments. We share some possible scenarios in this…
technology

The Social Dilemma: Every Click You Make, Every Stroke You Take, Big Tech Is Watching You

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The Impact of Your Clicks How do you set up technology companies in all the actions that are taking place online? It is important to understand where these stones are, so that they can be used and all about, how you can handle them. The Social Dilemma: Every Click You Make, Every Stroke You Take,…
customer journey

Smoothing Out the Customer Journey

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From a Consumer to a Customer of the Brand With the growing importance of E-commerce, businesses face a difficult task: to understand and facilitate the multiple avenues that the potential consumer can take to become a customer of the brand. We explore some of these strategies. Smoothing Out the Customer Journey • In light of…
social media

The Four Commandments of Social Media

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The Four Commandments of Social Media • Mastering a successful social media strategy while running a business is no easy task. • While getting into a groove with your social media plan may take some trial-and-error, there are some crucial commandments of social media to maximize your potential and reach. Read more here: https://bit.ly/36bCZ5f
Google Discover

What is Google Discover and What Does It Mean for SEO?

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Google’s New Tool Algorithms are increasingly understanding how they can personalize the information in which an individual may be interested. With its pros and cons, this impacts not only what we see on social media or in advertising, but also in search results. What Is Google Discover and What Does It Mean for SEO? •…
Marketing Trends

7 Marketing Trends for 2021

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The Most Important Marketing Trends for 2021 Among the trends that analysts point to for marketing next year, the central theme is human interconnectedness. It is certainly something that businesses should continue to refine in their points of contact with the consumer. 7 Marketing Trends for 2021 • The new Global Marketing Trends 2021 report…
Pandemic Strategy

Pandemic Strategy: How Global Industrial Adds Value for Buyers

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Pandemic Strategy: How Global Industrial Adds Value for Buyers Business owners must not only protect the health and safety of their employees in the workplace, but they must also continue to support their customers as they position their businesses to grow and prosper in today’s environment. Read more here: https://bit.ly/34brStk
content marketing

How Google’s Findings on Purchase Behavior Impact the Future of Content Marketing

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The Complex Purchase Behavior of Consumers The cycles of the consumer’s purchase behaviors have become more complex. The consumer has in his hands multiple tools to make decisions. That is why content marketing becomes increasingly important for the construction of the brand image. How Google’s Findings on Purchase Behavior Impact the Future of Content Marketing…
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