Building Brand Narrative
We often insist on the importance of the proper use of content to build a brand narrative that brings it closer to the consumer. This is not only important for those who market products and services to the end consumer but also for those who do it business-to-business, or B2B.
Building Trust Through Storytelling
• B2B brands also connect with buyers on an emotional level—there is just more than one buyer and they are often convinced using stories and data.
• In reality, impactful storytelling asks brands to identify their buyer’s challenges and create a content experience that motivates the buyer to identify a solution.
• As buyers swap office buildings for home offices, companies have adopted new digital sales techniques to reach and build trust with their prospects and customers.
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