The Door is Opened for Email Marketing

With consumers at home and attached to their mobiles and computers, email marketing has seen a good phase in recent months. This is shown by this study that we share today.

Inroads Into the Inbox: What Brands Are Doing to Boost Email Deliverability

• Email data accuracy has improved this year, with only 13.7% of brands complaining of a high level of inaccurate data, down from 15.7% in 2019, according to Retail Reality – the Journey to the Inbox, a study by Validity and the Data & Marketing Association (DMA), presented during a webinar this week.

• Email deliverability is regarded as vital by 87% of brands using email, with 17% citing it as the top factor in their campaigns, 38% citing it as important and 31% citing it as middling.

• Data quality is No. 1, with 45% saying it has significant impact, and 48% claiming it has some impact.

Read more here: https://bit.ly/2AvqOo4