The Complete Guide to Micro Influencer Marketing

• Marketing to an audience with a short attention span is challenging, especially when it involves paying a hefty fee to a superstar influencer just to capture their attention.
• Micro influencers offer a fantastic opportunity to promote your product to specific niche communities without draining your budget.
• Check out the difference between micro influencer marketing and traditional influencer marketing; and more.

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9 Entrepreneurship Challenges That Every New Business Owner Faces

• Running a business, like waging a war, goes exactly as planned right until the moment you start.
• The main thing to remember is that small business owners will face numerous unexpected challenges in their first two years of operation, testing their resilience, adaptability, and determination.
• The challenges will continue, of course, but by then reacting appropriately will have become second nature.

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What Small Businesses Can Learn from Yelp’s Trend Tracker

• Instead of copying trends, adapt them in a way that aligns with your business values to create something unique.
• Identify trending topics that resonate with your community and use them to offer engaging experiences and events.
• If your business already offers a trending product or service, make it more visible to customers through strategic marketing and content offerings.

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