Social Platforms in the Loop

Social platforms are in the crosshairs of politicians, governments and the general public because of questions about the proliferation of disinformation campaigns, the way they influence electoral processes and even security issues. This will undoubtedly have a major impact on the future of influence marketing.

How TikTok’s Uncertain Future and COVID-19 Are Transforming Influencer Marketing

• Since July, influencers have prepared for a potential ban of TikTok in the U. S., with some testing rival platforms like Triller and Instagram Reels.
• In early 2020, apps like Instagram and Snapchat began to dabble with features popularized on TikTok to capture some of its meteoric growth and lure creators back to their established platforms.
• Coupled with the pandemic’s impact on society, uncertainty, and confusion around TikTok’s future may fast-track the shift in influencer strategy for brands.

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