Get the Most Out of Influencer Marketing, Marketing & Advertising News, ET Brandequity

• Who is a social media influencer? What makes a social media influencer?
• Brands looking to collaborate with influencers are obviously looking for a monetary upside
• The influencers who have built their brands, know what works for their audience. They understand how to adapt a brief, so it resonates with their audience.

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10 Strategic SEO Insights & Tactical Advice For 2025 and Beyond

• SEO enters a new era. Prepare yourself for the future of SEO with these actionable tips and strategic insights.
• SEO professionals must invest more time learning innovative marketing disciplines and demonstrate prudent judgment to manage change.
• As we step into the future of search, we can share five strategic insights and five pieces of tactical advice.

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Fake AI-Generated Reviews Are All Over the Internet, Research Shows

• The emergence of generative artificial intelligence tools that allow people to efficiently produce novel and detailed online reviews with almost no work has put merchants, service providers, and consumers in uncharted territory, watchdog groups and researchers say.
• Fake reviews are found across a wide range of industries, from e-commerce, lodging, and restaurants to services such as home repairs, medical care, and piano lessons.
• Prominent companies are developing policies for how AI-generated content fits into their systems for removing phony or abusive reviews.

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