Finding Opportunity in Times of Adversity

“The Chinese use two brush strokes to write the word ‘crisis.’ One brush stroke stands for danger; the other for opportunity. In a crisis, be aware of the danger—but recognize the opportunity.” ― John F. Kennedy. Opportunity is exactly what we are looking at. Amid the terrible crisis, we are being forced to be more mindful about everything piece of content that we create and only the brands that know how to get deep into our emotions will prevail. In this newsletter, discover how Panasonic had perfectly blended wit and marketing in its latest campaign, OTT platforms on the rise, and what you should know now about Hotel digital marketing.

In the Time of COVID-19: Top 5 Things You Need to Know Now in Hotel Digital Marketing

• People are searching for an escape and for quality content to lessen their stress and enhance the quality of time at home.
• If any marketing remains live at this time, the focus should be on brand awareness, with tasteful messaging that drives traffic to valuable content.
• Create a kid-friendly scavenger hunt: If your hotel has a large family segment, create printable cards for iconic landmarks in your destination, which parents can print, cut out, and hide to create a scavenger hunt. You can post the printable cards in a scavenger hunt blog post and share on social media and email.

Read more here: https://bit.ly/2wrKbwp