Diversity in the Corporate World

The racial conflicts that have sparked violent protests in the US in recent weeks have prompted many companies to make statements about their policies in this regard, but given the current racial composition of the leadership layers in the corporate world in this country, many have reacted with skepticism. There are companies that have announced concrete measures, as in the example we see below. The next few years will tell if the change is lasting.

”It Needs to Be Sustainable, Not Reactive”: We Transfer on Doing More for Black Creatives

• Following the death of George Floyd and widespread protests against institutional racism, WeTransfer, the file sharing service beloved by creators, has pledged to strengthen support for black creatives.
• Chief creative officer Damian Bradfield tells The Drum how the platform plans to make a lasting difference, and not just become another purveyor of hollow words.
• The George Floyd protests have shone a spotlight on cases of racial discrimination in the US and across the world.

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