Amazon Prime Day 2025: Here’s What to Know Before Next Week

• Amazon confirmed in a June press release that its annual Prime Day event will return Tuesday, July 8, through Friday, July 11.
• For the first time ever, Prime Day will be a four-day-long extravaganza, two days longer than last year, confirming early rumors that swirled back in March.
• Here’s everything you need to know about the popular shopping event before next week — including deals live now.

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The Strategy Gap: Social Video Is Not PPC Video

• Video is dominating online across PPC ads and social media channels.
• To compete in today’s attention economy, PPC video needs its own strategy that is built from the ground up with performance in mind.
• This article explores why CMOs and senior marketers must treat video as a creative asset, that is, a conversion-driven engine and platform-specific.

Read more here: https://shorturl.at/8WMLy

Crawl Budget Basics: Why Google Isn’t Indexing Your Pages—and What to Do About It

• Googlebot doesn’t have unlimited resources to always crawl in-depth. Each site gets a set crawl budget, or an allowance of time and bandwidth for Googlebot to spend exploring your site.
• Learn what crawl budget is, why it matters for SEO, and how to optimize it to ensure Googlebot focuses on your most important pages. Includes tools, tips, and FAQs.

Read more here: https://shorturl.at/Gdgjx