5 Types of Digital Content that Attract Warm, Ready-to-Buy Prospects (No Matter the Industry)

• Creating digital content specifically designed to attract and engage ready-to-buy prospects is crucial.
• Utilizing email campaigns, social media, cost calculators, webinars and software demos can significantly enhance engagement with warm leads.
• Learn about five types of content that will transform your warm audiences into customers!

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Your Guide to Google Analytics 4 attribution

• Conversion is usually preceded by several interactions with a website or an app.
• Attribution determines the role of each touchpoint in driving conversions and assigns credit for sales to interactions in conversion paths.
• Therefore, it’s crucial to understand attribution in Google Analytics 4 (GA4).

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With Over 5 billion Social Media Users, Authenticity is Key

• Initially created to stay in touch with high school classmates and randomly give someone a “poke,” social media has become a prominent platform for self-expression, networking, and personal branding. However, the pressure to conform to specific standards and portray an idealized life can make it challenging to remain authentic online.
• Finding your authentic voice is critical for improving your relationship with social media and your relationship with yourself. “High authenticity correlates with well-being, accuracy of perception, and improved functioning in all domains.

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