A Look Into Social Media Marketing in 2021

Social media has had a difficult year. The pandemic, the economic situation and different political situations, especially those related to the elections in the USA, have the largest companies in this sector in the sights of public opinion and governments. We share some possible scenarios in this area in 2021, according to experts.

25 Predictions for Social Media Marketing in 2021

• Expect to see further development of Facebook Pay as The Social Network looks to simplify its one-click purchasing options, and new advertising opportunities that highlight products for purchase within posts.
• AR is set to become a key battleground in the tech sector, with Apple also working on its own AR glasses, which are set for release around the same time.
• Because despite the platform’s ongoing popularity, Twitter is largely unchanged, with no major innovation or updates that have altered how people use the app.

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