social media

technology

The Social Dilemma: Every Click You Make, Every Stroke You Take, Big Tech Is Watching You

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The Impact of Your Clicks How do you set up technology companies in all the actions that are taking place online? It is important to understand where these stones are, so that they can be used and all about, how you can handle them. The Social Dilemma: Every Click You Make, Every Stroke You Take,…
social media

The Four Commandments of Social Media

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The Four Commandments of Social Media • Mastering a successful social media strategy while running a business is no easy task. • While getting into a groove with your social media plan may take some trial-and-error, there are some crucial commandments of social media to maximize your potential and reach. Read more here: https://bit.ly/36bCZ5f
Google Discover

What is Google Discover and What Does It Mean for SEO?

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Google’s New Tool Algorithms are increasingly understanding how they can personalize the information in which an individual may be interested. With its pros and cons, this impacts not only what we see on social media or in advertising, but also in search results. What Is Google Discover and What Does It Mean for SEO? •…
advertising

The Kindness Economy Vs Facebook’s Outrage Ad Model

Programmatic Advertising The model of programmatic advertising on social media – that is, the system in which the decisions of which ads each user sees are made by machines following complex algorithms – ensures precision so that advertisers make the most of their advertising budgets. However, the political context of recent months has brought out…
generación z

Learn What Gen Z Expects From Brands Post-Pandemic

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What Gen Z Expects From Brands Post-Pandemic The effects of COVID-19 are bringing to light some trends that will mark “normalcy” in terms of marketing and other industries. The so-called Generation Z begins to set the tone. We share some of the insights we’ve learned about what that means. Learn What Gen Z Expects From…
Audio Marketing

Consider Audio Marketing as Consumers Settle into Life at Home

Audio Marketing Besides in “Quinto Poder”, now you can also listen to me in the ”Nuevo Pod”’ that I present in ”El Nuevo Herald”. Podcasts have become a new communication weapon as their popularity grows as well as that of the multiple intelligent platforms for listening to audio such as those of Google and Amazon.…
Hotel digital marketing

Finding Opportunity in Times of Adversity

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Finding Opportunity in Times of Adversity “The Chinese use two brush strokes to write the word ‘crisis.’ One brush stroke stands for danger; the other for opportunity. In a crisis, be aware of the danger—but recognize the opportunity.” ― John F. Kennedy. Opportunity is exactly what we are looking at. Amid the terrible crisis, we…
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