Email marketing

Email

Email Has Become a Superstar Tool, Post-COVID-19

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The Role of Email in the Post-COVID-19 “New Normal” The post-COVID-19 “new normal” has brought out the benefits of email marketing, as consumers are at home and increasingly dependent on digital platforms. This is the opinion of the experts surveyed. If you are interested in finding an effective and low-cost solution to have relevant content…
Marketing campaigns

Fifty-Four Percent of Consumers Open Product-Oriented Email

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The Impact of Email Marketing Campaigns Marketing campaigns through email are an important tool for brands, especially in this time when the consumer is at home. We share the results of a survey about it. 54 Percent of Consumers Open Product-Oriented Email • SparkPost, the world’s largest email delivery and analytics engine that delivers nearly…
Hotel digital marketing

Finding Opportunity in Times of Adversity

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Finding Opportunity in Times of Adversity “The Chinese use two brush strokes to write the word ‘crisis.’ One brush stroke stands for danger; the other for opportunity. In a crisis, be aware of the danger—but recognize the opportunity.” ― John F. Kennedy. Opportunity is exactly what we are looking at. Amid the terrible crisis, we…
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