customer journey

Smoothing Out the Customer Journey

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From a Consumer to a Customer of the Brand With the growing importance of E-commerce, businesses face a difficult task: to understand and facilitate the multiple avenues that the potential consumer can take to become a customer of the brand. We explore some of these strategies. Smoothing Out the Customer Journey • In light of…
Amazon Spark

Amazon Launches a New Social Platform…and it Needs Content

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Amazon has launched a new social platform. It is called “Spark” and is directly focused on e-commerce, but tangentially has brought to light the importance of editorial content in the new reality of marketing and advertising. Is no secret that in the digital economy, consumers only tolerate are much more interested in receiving information about…