{"id":9477,"date":"2021-12-12T09:00:24","date_gmt":"2021-12-12T14:00:24","guid":{"rendered":"https:\/\/hiramenriquez.com\/?p=9477"},"modified":"2021-12-12T22:09:48","modified_gmt":"2021-12-13T03:09:48","slug":"el-nuevo-metaverso-del-marketing","status":"publish","type":"post","link":"https:\/\/hiramenriquez.com\/es\/el-nuevo-metaverso-del-marketing\/","title":{"rendered":"El nuevo metaverso del marketing"},"content":{"rendered":"<h2>El nuevo metaverso del marketing<\/h2>\n<ul>\n<li><img loading=\"lazy\" class=\"alignright size-medium wp-image-9483\" src=\"https:\/\/hiramenriquez.com\/wp-content\/uploads\/2021\/12\/bg-01-750x502-1-300x201.jpg\" alt=\"metaverso\" width=\"300\" height=\"201\" srcset=\"https:\/\/hiramenriquez.com\/wp-content\/uploads\/2021\/12\/bg-01-750x502-1-300x201.jpg 300w, https:\/\/hiramenriquez.com\/wp-content\/uploads\/2021\/12\/bg-01-750x502-1.jpg 750w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>Las plataformas de <strong>metaverso<\/strong> tambi\u00e9n tienen la capacidad de incorporar activos digitales de marca para la compra, incluidos los coleccionables digitales y los tokens no fungibles que analizaremos m\u00e1s adelante, para permitir una experiencia de compra y participaci\u00f3n de la marca m\u00e1s hol\u00edstica en un solo lugar, en lugar de diluirse. en una amplia gama de mercados digitales, miniprogramas y sitios web.<\/li>\n<li>Sin inmutarse por las regulaciones del gobierno chino introducidas este verano que restringieron el tiempo de juego de los menores de 18 a un m\u00e1ximo de tres horas por semana, lo que afecta solo al 7.3% de la poblaci\u00f3n de juegos, el mercado de los juegos electr\u00f3nicos sigue siendo dominante y presenta una atractiva herramienta social y una oportunidad publicitaria. para que las empresas apunten a la adquisici\u00f3n de nuevos clientes.<\/li>\n<li>El <strong>marketing<\/strong> de marca en el juego ha tomado la forma de m\u00e1scaras, armas, veh\u00edculos y otros cosm\u00e9ticos de marca de edici\u00f3n limitada dise\u00f1ados para eventos particulares que los jugadores pueden intercambiar y comprar para usar en el juego.<\/li>\n<\/ul>\n<p>Mira m\u00e1s informaci\u00f3n aqu\u00ed (en ingl\u00e9s): <a href=\"https:\/\/bit.ly\/3IM1KYc\">https:\/\/bit.ly\/3IM1KYc<\/a><\/p>\n<h3>El Gran Golpe: Marcas versus la cola del correo electr\u00f3nico<\/h3>\n<p><img loading=\"lazy\" class=\"alignright wp-image-9480 size-medium\" src=\"https:\/\/hiramenriquez.com\/wp-content\/uploads\/2021\/12\/fortuneindia_2021-12_1b7285ff-fb0a-45b8-a7d9-b0a42ded4787_D2C_1-300x192.jpg\" alt=\"estrategia publicitaria\" width=\"300\" height=\"192\" srcset=\"https:\/\/hiramenriquez.com\/wp-content\/uploads\/2021\/12\/fortuneindia_2021-12_1b7285ff-fb0a-45b8-a7d9-b0a42ded4787_D2C_1-300x192.jpg 300w, https:\/\/hiramenriquez.com\/wp-content\/uploads\/2021\/12\/fortuneindia_2021-12_1b7285ff-fb0a-45b8-a7d9-b0a42ded4787_D2C_1.jpg 1024w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<ul>\n<li>Poco despu\u00e9s, las marcas ic\u00f3nicas Ikea, GAP y H&amp;M dijeron que tambi\u00e9n se centrar\u00edan m\u00e1s en sus propias tiendas online.<\/li>\n<li>Incluso las empresas emergentes de la nueva era directa al consumidor (D2C) en los EE. UU. como Beardbrand, Supply, BirkenStock y PopSockets han salido de Amazon.<\/li>\n<li>A pesar del crecimiento exponencial que Amazon (tambi\u00e9n otros mercados de <strong>comercio electr\u00f3nico<\/strong>) entreg\u00f3 para muchas de estas marcas, tarde o temprano, descubrieron que ten\u00edan un trato injusto debido a innumerables razones: competencia de art\u00edculos falsificados, algoritmos opacos de mercados y, lo que es m\u00e1s importante, la falta de acceso a los datos de los clientes.<\/li>\n<\/ul>\n<p>Mira m\u00e1s informaci\u00f3n aqu\u00ed (en ingl\u00e9s): <a href=\"https:\/\/bit.ly\/3pPcdcS\">https:\/\/bit.ly\/3pPcdcS<\/a><\/p>\n<h3>&#8220;No hab\u00eda ning\u00fan lugar para transmitirlo&#8221;: \u00bfpor qu\u00e9 una marca de CBD est\u00e1 aprovechando el video digital como parte de su estrategia publicitaria?<\/h3>\n<ul>\n<li><img loading=\"lazy\" class=\"alignright size-medium wp-image-9485\" src=\"https:\/\/hiramenriquez.com\/wp-content\/uploads\/2021\/12\/100-dollar-bill-with-a-marajuana-leaf-01-300x169.jpg\" alt=\"marketing\" width=\"300\" height=\"169\" srcset=\"https:\/\/hiramenriquez.com\/wp-content\/uploads\/2021\/12\/100-dollar-bill-with-a-marajuana-leaf-01-300x169.jpg 300w, https:\/\/hiramenriquez.com\/wp-content\/uploads\/2021\/12\/100-dollar-bill-with-a-marajuana-leaf-01.jpg 1024w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>La compa\u00f1\u00eda de CBD \u2018\u2018Sagely Naturals\u2019\u2019ha incursionado por primera vez en la televisi\u00f3n y publicidad en streaming &#8211; un gran avance para la marca, considerando que las regulaciones para las marcas de cannabis a\u00fan son turbias.<\/li>\n<li>Gracias a la Ley Agr\u00edcola de 2018, que legaliz\u00f3 el c\u00e1\u00f1amo, la empresa con sede en California, con seis a\u00f1os de antig\u00fcedad, lanz\u00f3 un anuncio de <strong>video<\/strong> de seis semanas y 30 segundos que se transmite por televisi\u00f3n digital, OTT y lineal local en California.<\/li>\n<li>El anuncio de <strong>video<\/strong> es una novedad para la compa\u00f1\u00eda y seg\u00fan el co-CEO Kerrigan Behrens, despu\u00e9s de ver un aumento en el conocimiento de la marca, hay planes para buscar m\u00e1s <strong>publicidad<\/strong> en video en el futuro.<\/li>\n<\/ul>\n<p>Mira m\u00e1s informaci\u00f3n aqu\u00ed (en ingl\u00e9s): <a href=\"https:\/\/bit.ly\/3EQVa0k\">https:\/\/bit.ly\/3EQVa0k<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El nuevo metaverso del marketing Las plataformas de metaverso tambi\u00e9n tienen la capacidad de incorporar activos digitales de marca para la compra, incluidos los coleccionables digitales y los tokens no fungibles que analizaremos m\u00e1s adelante, para permitir una experiencia de compra y participaci\u00f3n de la marca m\u00e1s hol\u00edstica en un solo lugar, en lugar de&#8230;<\/p>\n","protected":false},"author":1,"featured_media":9480,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[66,56],"tags":[62,474,182,468,213,473],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.4.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>El nuevo metaverso del marketing - Hiram Enriquez<\/title>\n<meta name=\"description\" content=\"Las plataformas de metaverso tambi\u00e9n tienen la capacidad de incorporar activos digitales de marca para la compra.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hiramenriquez.com\/es\/el-nuevo-metaverso-del-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El nuevo metaverso del marketing - Hiram Enriquez\" \/>\n<meta property=\"og:description\" content=\"Las plataformas de metaverso tambi\u00e9n tienen la capacidad de incorporar activos digitales de marca para la compra.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hiramenriquez.com\/es\/el-nuevo-metaverso-del-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Hiram Enriquez\" \/>\n<meta property=\"article:published_time\" content=\"2021-12-12T14:00:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-12-13T03:09:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/hiramenriquez.com\/wp-content\/uploads\/2021\/12\/fortuneindia_2021-12_1b7285ff-fb0a-45b8-a7d9-b0a42ded4787_D2C_1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"656\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"administrator\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/hiramenriquez.com\/#website\",\"url\":\"https:\/\/hiramenriquez.com\/\",\"name\":\"Hiram Enriquez\",\"description\":\"Leader and Innovator in Digital Media\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/hiramenriquez.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"es\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/hiramenriquez.com\/es\/el-nuevo-metaverso-del-marketing\/#primaryimage\",\"inLanguage\":\"es\",\"url\":\"https:\/\/hiramenriquez.com\/wp-content\/uploads\/2021\/12\/fortuneindia_2021-12_1b7285ff-fb0a-45b8-a7d9-b0a42ded4787_D2C_1.jpg\",\"contentUrl\":\"https:\/\/hiramenriquez.com\/wp-content\/uploads\/2021\/12\/fortuneindia_2021-12_1b7285ff-fb0a-45b8-a7d9-b0a42ded4787_D2C_1.jpg\",\"width\":1024,\"height\":656,\"caption\":\"estrategia publicitaria\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/hiramenriquez.com\/es\/el-nuevo-metaverso-del-marketing\/#webpage\",\"url\":\"https:\/\/hiramenriquez.com\/es\/el-nuevo-metaverso-del-marketing\/\",\"name\":\"El nuevo metaverso del marketing - Hiram Enriquez\",\"isPartOf\":{\"@id\":\"https:\/\/hiramenriquez.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/hiramenriquez.com\/es\/el-nuevo-metaverso-del-marketing\/#primaryimage\"},\"datePublished\":\"2021-12-12T14:00:24+00:00\",\"dateModified\":\"2021-12-13T03:09:48+00:00\",\"author\":{\"@id\":\"https:\/\/hiramenriquez.com\/#\/schema\/person\/63a0263045efcc85f2288c041b28d217\"},\"description\":\"Las plataformas de metaverso tambi\u00e9n tienen la capacidad de incorporar activos digitales de marca para la compra.\",\"breadcrumb\":{\"@id\":\"https:\/\/hiramenriquez.com\/es\/el-nuevo-metaverso-del-marketing\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/hiramenriquez.com\/es\/el-nuevo-metaverso-del-marketing\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/hiramenriquez.com\/es\/el-nuevo-metaverso-del-marketing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/hiramenriquez.com\/es\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"El nuevo metaverso del marketing\"}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/hiramenriquez.com\/#\/schema\/person\/63a0263045efcc85f2288c041b28d217\",\"name\":\"administrator\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/hiramenriquez.com\/#personlogo\",\"inLanguage\":\"es\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/94599b20ab6ca2410c78ffbef8e1d633?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/94599b20ab6ca2410c78ffbef8e1d633?s=96&d=mm&r=g\",\"caption\":\"administrator\"},\"url\":\"https:\/\/hiramenriquez.com\/es\/author\/administrator\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"El nuevo metaverso del marketing - Hiram Enriquez","description":"Las plataformas de metaverso tambi\u00e9n tienen la capacidad de incorporar activos digitales de marca para la compra.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/hiramenriquez.com\/es\/el-nuevo-metaverso-del-marketing\/","og_locale":"es_ES","og_type":"article","og_title":"El nuevo metaverso del marketing - Hiram Enriquez","og_description":"Las plataformas de metaverso tambi\u00e9n tienen la capacidad de incorporar activos digitales de marca para la compra.","og_url":"https:\/\/hiramenriquez.com\/es\/el-nuevo-metaverso-del-marketing\/","og_site_name":"Hiram Enriquez","article_published_time":"2021-12-12T14:00:24+00:00","article_modified_time":"2021-12-13T03:09:48+00:00","og_image":[{"width":1024,"height":656,"url":"https:\/\/hiramenriquez.com\/wp-content\/uploads\/2021\/12\/fortuneindia_2021-12_1b7285ff-fb0a-45b8-a7d9-b0a42ded4787_D2C_1.jpg","type":"image\/jpeg"}],"twitter_card":"summary","twitter_misc":{"Escrito por":"administrator","Tiempo de lectura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebSite","@id":"https:\/\/hiramenriquez.com\/#website","url":"https:\/\/hiramenriquez.com\/","name":"Hiram Enriquez","description":"Leader and Innovator in Digital Media","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/hiramenriquez.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"es"},{"@type":"ImageObject","@id":"https:\/\/hiramenriquez.com\/es\/el-nuevo-metaverso-del-marketing\/#primaryimage","inLanguage":"es","url":"https:\/\/hiramenriquez.com\/wp-content\/uploads\/2021\/12\/fortuneindia_2021-12_1b7285ff-fb0a-45b8-a7d9-b0a42ded4787_D2C_1.jpg","contentUrl":"https:\/\/hiramenriquez.com\/wp-content\/uploads\/2021\/12\/fortuneindia_2021-12_1b7285ff-fb0a-45b8-a7d9-b0a42ded4787_D2C_1.jpg","width":1024,"height":656,"caption":"estrategia publicitaria"},{"@type":"WebPage","@id":"https:\/\/hiramenriquez.com\/es\/el-nuevo-metaverso-del-marketing\/#webpage","url":"https:\/\/hiramenriquez.com\/es\/el-nuevo-metaverso-del-marketing\/","name":"El nuevo metaverso del marketing - Hiram Enriquez","isPartOf":{"@id":"https:\/\/hiramenriquez.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/hiramenriquez.com\/es\/el-nuevo-metaverso-del-marketing\/#primaryimage"},"datePublished":"2021-12-12T14:00:24+00:00","dateModified":"2021-12-13T03:09:48+00:00","author":{"@id":"https:\/\/hiramenriquez.com\/#\/schema\/person\/63a0263045efcc85f2288c041b28d217"},"description":"Las plataformas de metaverso tambi\u00e9n tienen la capacidad de incorporar activos digitales de marca para la compra.","breadcrumb":{"@id":"https:\/\/hiramenriquez.com\/es\/el-nuevo-metaverso-del-marketing\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/hiramenriquez.com\/es\/el-nuevo-metaverso-del-marketing\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/hiramenriquez.com\/es\/el-nuevo-metaverso-del-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/hiramenriquez.com\/es\/"},{"@type":"ListItem","position":2,"name":"El nuevo metaverso del marketing"}]},{"@type":"Person","@id":"https:\/\/hiramenriquez.com\/#\/schema\/person\/63a0263045efcc85f2288c041b28d217","name":"administrator","image":{"@type":"ImageObject","@id":"https:\/\/hiramenriquez.com\/#personlogo","inLanguage":"es","url":"https:\/\/secure.gravatar.com\/avatar\/94599b20ab6ca2410c78ffbef8e1d633?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/94599b20ab6ca2410c78ffbef8e1d633?s=96&d=mm&r=g","caption":"administrator"},"url":"https:\/\/hiramenriquez.com\/es\/author\/administrator\/"}]}},"_links":{"self":[{"href":"https:\/\/hiramenriquez.com\/es\/wp-json\/wp\/v2\/posts\/9477\/"}],"collection":[{"href":"https:\/\/hiramenriquez.com\/es\/wp-json\/wp\/v2\/posts\/"}],"about":[{"href":"https:\/\/hiramenriquez.com\/es\/wp-json\/wp\/v2\/types\/post\/"}],"author":[{"embeddable":true,"href":"https:\/\/hiramenriquez.com\/es\/wp-json\/wp\/v2\/users\/1\/"}],"replies":[{"embeddable":true,"href":"https:\/\/hiramenriquez.com\/es\/wp-json\/wp\/v2\/comments\/?post=9477"}],"version-history":[{"count":3,"href":"https:\/\/hiramenriquez.com\/es\/wp-json\/wp\/v2\/posts\/9477\/revisions\/"}],"predecessor-version":[{"id":9487,"href":"https:\/\/hiramenriquez.com\/es\/wp-json\/wp\/v2\/posts\/9477\/revisions\/9487\/"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hiramenriquez.com\/es\/wp-json\/wp\/v2\/media\/9480\/"}],"wp:attachment":[{"href":"https:\/\/hiramenriquez.com\/es\/wp-json\/wp\/v2\/media\/?parent=9477"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hiramenriquez.com\/es\/wp-json\/wp\/v2\/categories\/?post=9477"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hiramenriquez.com\/es\/wp-json\/wp\/v2\/tags\/?post=9477"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}