{"id":9323,"date":"2021-05-27T09:00:32","date_gmt":"2021-05-27T13:00:32","guid":{"rendered":"https:\/\/hiramenriquez.com\/?p=9323"},"modified":"2022-01-07T09:53:03","modified_gmt":"2022-01-07T14:53:03","slug":"como-el-marketing-de-contenido-glocal-ayuda-a-las-marcas-internacionales-a-mantenerse-locales","status":"publish","type":"post","link":"https:\/\/hiramenriquez.com\/es\/como-el-marketing-de-contenido-glocal-ayuda-a-las-marcas-internacionales-a-mantenerse-locales\/","title":{"rendered":"\u00bfC\u00f3mo el marketing de contenido \u201cglocal\u201dayuda a las marcas internacionales a mantenerse locales?"},"content":{"rendered":"<h2>Glocal<\/h2>\n<p>\u00bfQu\u00e9 significa el concepto de <strong>\u201cglocal\u201d<\/strong>? Es algo a lo que las marcas tienen que prestar atenci\u00f3n.<\/p>\n<h3>\u00bfC\u00f3mo el marketing de contenido <strong>\u201c<\/strong>glocal<strong>\u201d<\/strong> ayuda a las marcas internacionales a mantenerse locales?<\/h3>\n<p>\u2022 No, eso no es un error ortogr\u00e1fico: <strong>\u201cglocal\u201d<\/strong>es una combinaci\u00f3n sofisticada de influencia global y local impulsada por la tecnolog\u00eda de localizaci\u00f3n moderna y la implementaci\u00f3n de <strong>marketing internacional<\/strong> estrat\u00e9gico.<br \/>\n\u2022 Si bien muchos consumidores vieron las marcas internacionales como sin\u00f3nimo de calidad, las marcas locales siguieron teniendo una mayor demanda.<br \/>\n\u2022 La estrategia significa que los productos se crean globalmente pero se personalizan para adaptarse a cada mercado \u00fanico.<\/p>\n<p>Mira m\u00e1s detalles aqu\u00ed (en ingl\u00e9s): <a href=\"https:\/\/bit.ly\/3fydLnE\">https:\/\/bit.ly\/3fydLnE<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Glocal \u00bfQu\u00e9 significa el concepto de \u201cglocal\u201d? Es algo a lo que las marcas tienen que prestar atenci\u00f3n. \u00bfC\u00f3mo el marketing de contenido \u201cglocal\u201d ayuda a las marcas internacionales a mantenerse locales? \u2022 No, eso no es un error ortogr\u00e1fico: \u201cglocal\u201des una combinaci\u00f3n sofisticada de influencia global y local impulsada por la tecnolog\u00eda de localizaci\u00f3n&#8230;<\/p>\n","protected":false},"author":1,"featured_media":9325,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[66,56],"tags":[424,425,426,427],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.4.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfC\u00f3mo el marketing de contenido \u201cglocal\u201dayuda a las marcas internacionales a mantenerse locales? - Hiram Enriquez<\/title>\n<meta name=\"description\" content=\"La influencia global y local impulsada por la tecnolog\u00eda de localizaci\u00f3n moderna y la implementaci\u00f3n de marketing internacional estrat\u00e9gico.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hiramenriquez.com\/es\/como-el-marketing-de-contenido-glocal-ayuda-a-las-marcas-internacionales-a-mantenerse-locales\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfC\u00f3mo el marketing de contenido \u201cglocal\u201dayuda a las marcas internacionales a mantenerse locales? - Hiram Enriquez\" \/>\n<meta property=\"og:description\" content=\"La influencia global y local impulsada por la tecnolog\u00eda de localizaci\u00f3n moderna y la implementaci\u00f3n de marketing internacional estrat\u00e9gico.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hiramenriquez.com\/es\/como-el-marketing-de-contenido-glocal-ayuda-a-las-marcas-internacionales-a-mantenerse-locales\/\" \/>\n<meta property=\"og:site_name\" content=\"Hiram Enriquez\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-27T13:00:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-01-07T14:53:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/hiramenriquez.com\/wp-content\/uploads\/2021\/05\/how-glocal-content-marketing-helps-international-brands-stay-local-60ab65a483639-760x400-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"760\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"administrator\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/hiramenriquez.com\/#website\",\"url\":\"https:\/\/hiramenriquez.com\/\",\"name\":\"Hiram Enriquez\",\"description\":\"Leader and Innovator in Digital Media\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/hiramenriquez.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"es\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/hiramenriquez.com\/es\/como-el-marketing-de-contenido-glocal-ayuda-a-las-marcas-internacionales-a-mantenerse-locales\/#primaryimage\",\"inLanguage\":\"es\",\"url\":\"https:\/\/hiramenriquez.com\/wp-content\/uploads\/2021\/05\/how-glocal-content-marketing-helps-international-brands-stay-local-60ab65a483639-760x400-1.jpg\",\"contentUrl\":\"https:\/\/hiramenriquez.com\/wp-content\/uploads\/2021\/05\/how-glocal-content-marketing-helps-international-brands-stay-local-60ab65a483639-760x400-1.jpg\",\"width\":760,\"height\":400,\"caption\":\"glocal\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/hiramenriquez.com\/es\/como-el-marketing-de-contenido-glocal-ayuda-a-las-marcas-internacionales-a-mantenerse-locales\/#webpage\",\"url\":\"https:\/\/hiramenriquez.com\/es\/como-el-marketing-de-contenido-glocal-ayuda-a-las-marcas-internacionales-a-mantenerse-locales\/\",\"name\":\"\u00bfC\u00f3mo el marketing de contenido \u201cglocal\u201dayuda a las marcas internacionales a mantenerse locales? 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