{"id":9286,"date":"2021-05-06T09:00:19","date_gmt":"2021-05-06T13:00:19","guid":{"rendered":"https:\/\/hiramenriquez.com\/?p=9286"},"modified":"2021-05-09T10:24:52","modified_gmt":"2021-05-09T14:24:52","slug":"marketing-de-influencers-que-es-y-hacia-donde-se-dirige","status":"publish","type":"post","link":"https:\/\/hiramenriquez.com\/es\/marketing-de-influencers-que-es-y-hacia-donde-se-dirige\/","title":{"rendered":"Marketing de influencers: \u00bfQu\u00e9 es y hacia d\u00f3nde se dirige?"},"content":{"rendered":"<h2>El uso de influencers en actividades de marketing digital<\/h2>\n<p>El uso de <strong>influencers<\/strong> para apuntalar las actividades de <strong>marketing digital<\/strong> de las empresas ha tenido varias idas y vueltas como tendencia pero en realidad lo que pasa es que los profesionales del mercadeo contin\u00faan adapt\u00e1ndose a esta cambiante disciplina.<\/p>\n<h3>Marketing de influencers: \u00bfQu\u00e9 es y hacia d\u00f3nde se dirige?<\/h3>\n<p>\u2022 Las marcas est\u00e1n reuniendo herramientas y t\u00e9cnicas para simplemente mantenerse al d\u00eda con las tendencias del comercio social, una de las cuales es el poder de marketing de este creciente mundo de creadores de contenido.<br \/>\n\u2022 El valor de los influencers es un tema candente en estos d\u00edas, no porque sea discutible si el <strong>marketing<\/strong> de <strong>influencers<\/strong> funciona, sino porque los especialistas en marketing siguen descubriendo nuevas formas en las que los influencers generan retornos.<br \/>\n\u2022 Los <strong>influencers<\/strong> con un IMV m\u00e1s alto generalmente producen un compromiso m\u00e1s valioso por publicaci\u00f3n en nombre de sus asociaciones de marca.<\/p>\n<p>Mira m\u00e1s detalles aqu\u00ed (en ingl\u00e9s): <a href=\"https:\/\/bit.ly\/3bdg8cZ\">https:\/\/bit.ly\/3bdg8cZ<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El uso de influencers en actividades de marketing digital El uso de influencers para apuntalar las actividades de marketing digital de las empresas ha tenido varias idas y vueltas como tendencia pero en realidad lo que pasa es que los profesionales del mercadeo contin\u00faan adapt\u00e1ndose a esta cambiante disciplina. Marketing de influencers: \u00bfQu\u00e9 es y&#8230;<\/p>\n","protected":false},"author":1,"featured_media":9288,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[66,56],"tags":[210,418,195],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.4.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing de influencers: \u00bfQu\u00e9 es y hacia d\u00f3nde se dirige? - Hiram Enriquez<\/title>\n<meta name=\"description\" content=\"El valor de los influencers es un tema candente en estos d\u00edas porque estas nuevas figuars generan retornos para las marcas.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hiramenriquez.com\/es\/marketing-de-influencers-que-es-y-hacia-donde-se-dirige\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing de influencers: \u00bfQu\u00e9 es y hacia d\u00f3nde se dirige? - Hiram Enriquez\" \/>\n<meta property=\"og:description\" content=\"El valor de los influencers es un tema candente en estos d\u00edas porque estas nuevas figuars generan retornos para las marcas.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hiramenriquez.com\/es\/marketing-de-influencers-que-es-y-hacia-donde-se-dirige\/\" \/>\n<meta property=\"og:site_name\" content=\"Hiram Enriquez\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-06T13:00:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-05-09T14:24:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/hiramenriquez.com\/wp-content\/uploads\/2021\/05\/influencer-4202697_1280.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"575\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"administrator\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/hiramenriquez.com\/#website\",\"url\":\"https:\/\/hiramenriquez.com\/\",\"name\":\"Hiram Enriquez\",\"description\":\"Leader and Innovator in Digital Media\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/hiramenriquez.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"es\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/hiramenriquez.com\/es\/marketing-de-influencers-que-es-y-hacia-donde-se-dirige\/#primaryimage\",\"inLanguage\":\"es\",\"url\":\"https:\/\/hiramenriquez.com\/wp-content\/uploads\/2021\/05\/influencer-4202697_1280.jpg\",\"contentUrl\":\"https:\/\/hiramenriquez.com\/wp-content\/uploads\/2021\/05\/influencer-4202697_1280.jpg\",\"width\":1024,\"height\":575,\"caption\":\"influencers\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/hiramenriquez.com\/es\/marketing-de-influencers-que-es-y-hacia-donde-se-dirige\/#webpage\",\"url\":\"https:\/\/hiramenriquez.com\/es\/marketing-de-influencers-que-es-y-hacia-donde-se-dirige\/\",\"name\":\"Marketing de influencers: \u00bfQu\u00e9 es y hacia d\u00f3nde se dirige? 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