{"id":9216,"date":"2021-03-11T09:00:35","date_gmt":"2021-03-11T14:00:35","guid":{"rendered":"https:\/\/hiramenriquez.com\/?p=9216"},"modified":"2022-01-07T09:36:32","modified_gmt":"2022-01-07T14:36:32","slug":"construyendo-confianza-a-traves-de-la-narracion","status":"publish","type":"post","link":"https:\/\/hiramenriquez.com\/es\/construyendo-confianza-a-traves-de-la-narracion\/","title":{"rendered":"Construyendo confianza a trav\u00e9s de la narraci\u00f3n"},"content":{"rendered":"

Construyendo la narrativa de la marca<\/h2>\n

A menudo insistimos en la importancia del uso adecuado de contenido para construir una narrativa de la marca<\/strong> que la acerque al consumidor. Esto no es lo importante para quienes mercadean productos y servicios al consumidor final sino tambi\u00e9n para los que lo hacen de negocio a negocio, o B2B.<\/p>\n

Construyendo confianza a trav\u00e9s de la narraci\u00f3n<\/h3>\n

\u2022 Las marcas ”B2B” tambi\u00e9n se conectan con los compradores a un nivel emocional: solo hay m\u00e1s de un comprador y, a menudo, se convencen mediante historias y datos.
\n\u2022 En realidad, la narraci\u00f3n impactante<\/strong> pide a las marcas que identifiquen los desaf\u00ed\u00ados de sus compradores y creen una experiencia de contenido que motive al comprador a identificar una soluci\u00f3n.
\n\u2022 A medida que los compradores cambian los edificios de oficinas por oficinas en casa, las empresas han adoptado nuevas t\u00e9cnicas de ventas digitales<\/strong> para llegar y generar confianza con sus prospectos y clientes.<\/p>\n

Mira m\u00e1s detalles aqu\u00ed\u00ad (en ingl\u00e9s): http:\/\/bit.ly\/38F4ia8<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Construyendo la narrativa de la marca A menudo insistimos en la importancia del uso adecuado de contenido para construir una narrativa de la marca que la acerque al consumidor. Esto no es lo importante para quienes mercadean productos y servicios al consumidor final sino tambi\u00e9n para los que lo hacen de negocio a negocio, o…<\/p>\n","protected":false},"author":1,"featured_media":9218,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[66,56],"tags":[392,391,393],"yoast_head":"\nConstruyendo confianza a trav\u00e9s de la narraci\u00f3n - Hiram Enriquez<\/title>\n<meta name=\"description\" content=\"A menudo insistimos en la importancia del uso adecuado de contenido para construir una narrativa de la marca que la acerque al consumidor.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hiramenriquez.com\/es\/construyendo-confianza-a-traves-de-la-narracion\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Construyendo confianza a trav\u00e9s de la narraci\u00f3n - Hiram Enriquez\" \/>\n<meta property=\"og:description\" content=\"A menudo insistimos en la importancia del uso adecuado de contenido para construir una narrativa de la marca que la acerque al consumidor.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hiramenriquez.com\/es\/construyendo-confianza-a-traves-de-la-narracion\/\" \/>\n<meta property=\"og:site_name\" content=\"Hiram Enriquez\" \/>\n<meta property=\"article:published_time\" content=\"2021-03-11T14:00:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-01-07T14:36:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/hiramenriquez.com\/wp-content\/uploads\/2021\/03\/handshake-3382503_1280.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"606\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"administrator\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/hiramenriquez.com\/#website\",\"url\":\"https:\/\/hiramenriquez.com\/\",\"name\":\"Hiram Enriquez\",\"description\":\"Leader and Innovator in Digital Media\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/hiramenriquez.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"es\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/hiramenriquez.com\/es\/construyendo-confianza-a-traves-de-la-narracion\/#primaryimage\",\"inLanguage\":\"es\",\"url\":\"https:\/\/hiramenriquez.com\/wp-content\/uploads\/2021\/03\/handshake-3382503_1280.jpg\",\"contentUrl\":\"https:\/\/hiramenriquez.com\/wp-content\/uploads\/2021\/03\/handshake-3382503_1280.jpg\",\"width\":1024,\"height\":606,\"caption\":\"narrativa de la marca\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/hiramenriquez.com\/es\/construyendo-confianza-a-traves-de-la-narracion\/#webpage\",\"url\":\"https:\/\/hiramenriquez.com\/es\/construyendo-confianza-a-traves-de-la-narracion\/\",\"name\":\"Construyendo confianza a trav\u00e9s de la narraci\u00f3n - 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