{"id":9052,"date":"2020-11-14T18:58:49","date_gmt":"2020-11-14T23:58:49","guid":{"rendered":"https:\/\/hiramenriquez.com\/?p=9052"},"modified":"2020-11-14T18:58:49","modified_gmt":"2020-11-14T23:58:49","slug":"como-facilitar-el-recorrido-del-consumidor-digital","status":"publish","type":"post","link":"https:\/\/hiramenriquez.com\/es\/como-facilitar-el-recorrido-del-consumidor-digital\/","title":{"rendered":"\u00bfC\u00f3mo facilitar el recorrido del consumidor digital?"},"content":{"rendered":"<h2>De consumidor a un cliente de tu marca<\/h2>\n<p>Con la creciente importancia del <strong>comercio electr\u00f3nico<\/strong>, los negocios tienen ante s\u00ed una dura tarea: la de entender y facilitar las m\u00faltiples avenidas que el <strong>potencial consumidor<\/strong> puede tomar hasta convertirse en <strong>cliente de la marca<\/strong>. Exploramos algunas de estas estrategias.<\/p>\n<h3 class=\"mc-toc-title\">\u00bfC\u00f3mo facilitar el recorrido del consumidor digital?<\/h3>\n<p>\u2022 El recorrido del cliente ahora comienza en l\u00ednea y, m\u00e1s espec\u00edficamente, en las redes sociales, lo cual es una buena noticia para las marcas digitales directas al consumidor (DTC).<br \/>\n\u2022 Los consumidores se sienten c\u00f3modos comprando en plataformas que mantienen el elemento social de la experiencia de compra y tambi\u00e9n han mostrado una disposici\u00f3n a comprar de marcas que nunca antes hab\u00edan probado.<br \/>\n\u2022 A la luz del cambiante recorrido del <strong>consumidor<\/strong>, Klarna, el proveedor l\u00edder mundial de pagos y compras con m\u00e1s de 200.000 minoristas globales, examina lo que revelan sus propios datos patentados sobre c\u00f3mo los <strong>compradores digitales<\/strong> de hoy adoptan nuevos comportamientos y descubren nuevas marcas.<\/p>\n<p>Mira m\u00e1s detalles aqu\u00ed (en ingl\u00e9s) <a href=\"https:\/\/bit.ly\/3kxo0b4\">https:\/\/bit.ly\/3kxo0b4<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>De consumidor a un cliente de tu marca Con la creciente importancia del comercio electr\u00f3nico, los negocios tienen ante s\u00ed una dura tarea: la de entender y facilitar las m\u00faltiples avenidas que el potencial consumidor puede tomar hasta convertirse en cliente de la marca. Exploramos algunas de estas estrategias. \u00bfC\u00f3mo facilitar el recorrido del consumidor&#8230;<\/p>\n","protected":false},"author":1,"featured_media":9051,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[66,56],"tags":[339,62,342,341,340],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.4.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfC\u00f3mo facilitar el recorrido del consumidor digital? - Hiram Enriquez<\/title>\n<meta name=\"description\" content=\"Reto: Entender y facilitar las m\u00faltiples avenidas que el potencial consumidor puede tomar hasta convertirse en cliente de la marca.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hiramenriquez.com\/es\/como-facilitar-el-recorrido-del-consumidor-digital\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfC\u00f3mo facilitar el recorrido del consumidor digital? 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